Tag: Cognitive Biases
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Navigating survivorship bias in marketing organizations
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Back in December, I had the privilege of talking to Bar Bruhis (KnoCommerce) and Will Holtz (SourceMedium) for the first edition of their Don’t V*LOOKUP podcast. In the conversation, we got talking about some common pitfalls in data-led decision-making. There are quite a few cognitive biases we all fall victim to daily, but among the…