Tag: Cognitive Biases

  • Navigating survivorship bias in marketing organizations

    Navigating survivorship bias in marketing organizations

    Back in December, I had the privilege of talking to Bar Bruhis (KnoCommerce) and Will Holtz (SourceMedium) for the first edition of their Don’t V*LOOKUP podcast. In the conversation, we got talking about some common pitfalls in data-led decision-making. There are quite a few cognitive biases we all fall victim to daily, but among the…