A blog about anything and everything marketing.
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Inside Shopify Editions: Winter ’24
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I combed through the latest Shopify Editions release so you don’t have to. If you’d rather read through 100+ “foundational product updates,” check out all the details of this Shopify Editions. Here are ten product updates that caught my eye: Now, let’s try and keep this brief… Increasing maximum variants from 100 to 2,000 Without…
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Navigating survivorship bias in marketing organizations
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Back in December, I had the privilege of talking to Bar Bruhis (KnoCommerce) and Will Holtz (SourceMedium) for the first edition of their Don’t V*LOOKUP podcast. In the conversation, we got talking about some common pitfalls in data-led decision-making. There are quite a few cognitive biases we all fall victim to daily, but among the…
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