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Inside Shopify Editions: Winter ’24
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I combed through the latest Shopify Editions release so you don’t have to. If you’d rather read through 100+ “foundational product updates,” check out all the details of this Shopify Editions. Here are ten product updates that caught my eye: Now, let’s try and keep this brief… Increasing maximum variants from 100 to 2,000 Without…
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Navigating survivorship bias in marketing organizations
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Back in December, I had the privilege of talking to Bar Bruhis (KnoCommerce) and Will Holtz (SourceMedium) for the first edition of their Don’t V*LOOKUP podcast. In the conversation, we got talking about some common pitfalls in data-led decision-making. There are quite a few cognitive biases we all fall victim to daily, but among the…
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Book Me
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Book Me on MentorPass Okay, what is MentorPass? Glad you asked. MentorPass is a platform that makes it easy to find and talk to a curated list of top experts for 1-on-1 mentorship. Let’s talk about…
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About
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Who am I? I’m still figuring that out. In the meantime, here are a few notables. BrüMate Presently, I spend my nine-to-five (if only it was that regular) growing innovative drinkware and coolers brand BrüMate. I was a fan of BrüMate years before joining their amazing team. BRUNT Workwear I joined Series B workwear brand…
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Home
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I am a multi-passionate marketing leader with a deep expertise in digital. A knack for marketing & advertising Paid social advertising Meta, TikTok, and beyond. Ten-plus years experience and millions spent on social ads. Measurement and attribution Eliminate wasteful spend while scaling what works with precise, accurate measurement. Search engine optimization SEO is far beyond…